This case shows that I think strategically when designing. I think how my design will work in the future.
The advertising market is changing. Owners of Internet media find it increasingly difficult to make money on advertising. Traditional Internet advertising is not effective, advertisers are not satisfied with a сustomer acquisition cost and a quality of communication with the audience. Today, a conscious (higher income) media consumer has banner blindness and insensitivity to clickbait. New reality introduces restrictions, and social networks dictate their own rules of the game. It is short-sighted for business to consider relevant audience segments a stupid herd that will swallow a bullshit. Advertising for the future should not be annoying, but should help to find useful things and services with the help of recommendation technologies and high-precision targeting. People love stories and sincere communication. Effective advertising is above all a good story.