Agency with its own ML technology and a single point of access to the advertising inventory of the 10 largest SSP. The key feature of the service — reducing the cost of attracting leads. The product is developing, one of the clients is Scentbird.com
Work began with interaction with the RnD team, with interface sketches for various hypotheses. Experiments with the potential of the product needed to be finalized into a form that would be convenient for customers. For prototyping directly in production, we used framework Bootstrap. Behind we have several generations of refinement of hypotheses. Next, it was necessary to come up with a logo, an entry point for customers — the simplest landing with chatbot, an illustration explaining for the target audience the essence of the product, new interfaces and presentations. The work was in the small team of a CEO and a product owner in one person, a mathematician, a datasaintist, and backend/frontend developers are connected at some stages.
Finally, I designed a minimal simple design system and the product design was completely transferred to Figma, using all the power of nested components Interactions and overlays. The collaborative prototyping at Whimsical and the collaborative work on Google Docs proved to be fast and efficient.